Boutique Rosé Water Market Launch and Merchandising
February 3, 2020
To support the market launch of Boutique Rosé Water in key markets nationwide, a multi-tiered approach in being implemented on a per-market basis. However, the baseline approach includes: launch events for trade (distributors and retailers) overlaid with VIP consumer attendance generated from micro-market influencers in each market.
The goal is to create an authentic launch that caters to the individual personality of the market by getting together the trade and social influencers, along with key target audience representatives.
After these events are executed, the market will be further supported by digital advertising, paid social, and ongoing influencer activations through content generation and additional consumer-facing events – with all of these activities driven by Boutique Rosé Water merchandising.
Examples of the merchandising pieces include:
Please contact us today if you are interested in helping activate a market where you live. Please CLICK HERE to submit your information and we will be back in touch as soon as possible. Thank you!