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Nearly all topics in this blog series have been Millennial driven – convenience, online experience, holistic health, social responsibility and our final trend is no exception. Sustainability, as it relates to packaging in the alcohol beverage industry, is at the forefront of standards among 25 to 40 year old wine drinkers. Alternative packaging is breaking […]

In many ways, millennials hold the world in their palms and have the power to shape it in one hand while carrying an iced latte in the other. They use this influence to create consumer trends that quickly become standards among brands and businesses who wish to connect with their dynamic generation. The fourth part […]

The previous two parts in this series have focused on experience as it relates to delivery and discovery trends prior to consumption. Part three explores how the millennial generation is setting expectations for a healthier standard of options available on bottle shop shelves, taking a holistic approach when consuming alcohol. Though it would be misleading […]

As the digital space thrives, many new avenues for consumer experience emerge. The alcohol industry, among many others, has shifted and consumers have adopted new ways to connect with the beverage brands that they once enjoyed at beer gardens, festivals, and wineries alike. Though the concept of building a consumer relationship online prior to purchase […]

As reality continues to shift by the day, so do consumer expectations. The millennial generation, made up of people roughly born between 1981 and 1996 (ages 23 to 38 in 2019), might as well be ground zero for shaping consumer trends. This group want to purchase brands that better align with their own values, whether […]

…It’s A Movement. Shifting from Instagrammable fad to mainstream staple, the canned wine category is undeniably popular and growing.  According to Nielsen, off-premise canned wine sales in 2019 grew 79.2 percent. That is enormous in comparison to the mere 1.4 percent increase over the previous year. The number of winemakers canning wine subsequently grew 180 percent […]

There is little question that the socially distant nature of COVID-19 has altered countless agendas throughout the economic, political, and social worlds. The blueprint of how consumers enjoy a glass of their favorite wine is of much lesser importance but still among the disruption. Wine drinkers have traded their 5 o’clock fix under the string […]

We recently had a great opportunity to work with a Wilmington, North Carolina based publication, Cape Fear Living, that produced a beautiful write-up on Executive Bev and Boutique Bev founders, Rob and Amy Kuchar. Click HERE to read the entire article or scroll down for highlights noted below. Published September 18, 2019, Cape Fear Living […]