News

Wellness Wine Water Available Nationwide

Executive Bev, exclusive sales-channel partner for brand creation agency, Boutique Bev, is pleased to announce the launch of Wellness Wine Water. Comprised of three different varietals, Wellness Wine Water offers a Red, White, and Rosé. Each is made with sustainably sourced, organic grapes – and staying consistent with the Wine Water category as a whole – […]

Read More

Sustainability: An Emerging Consumer Trend

Nearly all topics in this blog series have been Millennial driven – convenience, online experience, holistic health, social responsibility and our final trend is no exception. Sustainability, as it relates to packaging in the alcohol beverage industry, is at the forefront of standards among 25 to 40 year old wine drinkers. Alternative packaging is breaking […]

Read More

Wine, Wellness and Wellbeing in 2021

Back in August 2020, Amy Kuchar, co-founder of Rosé Water, had a chance to speak with Dr. William Seeds of Authority Magazine about wine, wellness, and both physical and mental wellbeing. “Loving wine – rosé in particular – and becoming more conscious of my adult beverage choices, I wanted to dive into creating something clean, […]

Read More

Social Responsibility: An Emerging Consumer Trend

In many ways, millennials hold the world in their palms and have the power to shape it in one hand while carrying an iced latte in the other. They use this influence to create consumer trends that quickly become standards among brands and businesses who wish to connect with their dynamic generation. The fourth part […]

Read More

Holistic Health: An Emerging Consumer Trend

The previous two parts in this series have focused on experience as it relates to delivery and discovery trends prior to consumption. Part three explores how the millennial generation is setting expectations for a healthier standard of options available on bottle shop shelves, taking a holistic approach when consuming alcohol. Though it would be misleading […]

Read More

Online Experience: An Emerging Consumer Trend

As the digital space thrives, many new avenues for consumer experience emerge. The alcohol industry, among many others, has shifted and consumers have adopted new ways to connect with the beverage brands that they once enjoyed at beer gardens, festivals, and wineries alike. Though the concept of building a consumer relationship online prior to purchase […]

Read More

Convenience: An Emerging Consumer Trend

As reality continues to shift by the day, so do consumer expectations. The millennial generation, made up of people roughly born between 1981 and 1996 (ages 23 to 38 in 2019), might as well be ground zero for shaping consumer trends. This group want to purchase brands that better align with their own values, whether […]

Read More

Canned Wine Is Not A Trend…

…It’s A Movement. Shifting from Instagrammable fad to mainstream staple, the canned wine category is undeniably popular and growing.  According to Nielsen, off-premise canned wine sales in 2019 grew 79.2 percent. That is enormous in comparison to the mere 1.4 percent increase over the previous year. The number of winemakers canning wine subsequently grew 180 percent […]

Read More

Copper Cap Wines Are Now Available

Executive Beverage is pleased to announce that Copper Cap wines are now available. Featuring five popular varietals of South American juice, Copper Cap includes Cabernet Sauvignon, Chardonnay, Malbec, Pinot Noir, and Sauvignon Blanc. Each wine is certified sustainable and estate grown on family-owned farms which hand-produce these staple varietals to reflect the classic characteristics of […]

Read More

COVID-19 Wine Consumption: The Shift to DFH (Drink From Home)

There is little question that the socially distant nature of COVID-19 has altered countless agendas throughout the economic, political, and social worlds. The blueprint of how consumers enjoy a glass of their favorite wine is of much lesser importance but still among the disruption. Wine drinkers have traded their 5 o’clock fix under the string […]

Read More